Clear appearance for brand & assortment | differentiation to competitors | USP, special features & segmentation | brand architecture | brand sharpening & repositioning, brand profiles & branding concepts | more…

Focused trend spotting | spirit of time & consumer world | trend-influencing fields like design, art, culture, architecture, politics, society & environment | megatrends & mainstream movements | innovations | context building for a big picture | emotionalization | more…

Analysis of national & international runway shows, press, trade, fairs, concerts, festivals, blogs & streetstyles etc. | trend spotting | innovations | client-adapted trend profiles | distillation in theme stories & collection guidelines | trend stories, key items, key looks, key colours etc. | more…

Context of Consumer & Product Trends | emotional hypes | spirit of time | big picture | vision | client-adapted and emotionalized trend profiles | commercial & customized collections & brand concepts | basis for innovation more…

Trend presentations & innovation workshops | foundation for incentives, strategy planning and innovative product development | Spotting Emotional Relevance | early picture of the future and trend-influencing fields of the consumer world | more…