Read the time, define the zeitgeist in order to understand the consumer: Consumer trends are the best basis for understanding the emotional world of the consumer – what concerns him and what does he want? What are the relevant Trendspots?
The most diverse influences from national and international areas such as design, art, culture, architecture, politics, society, and the environment etc. are the basis here. The interaction of the most varied of trend areas makes the creative forces of society clear – from the idea to the Mega Trend.