Today’s “always-on” society is characterized by a mess and excess of information. Brands, products and services lose their focus and relevance and are no longer perceived by the consumer. In order to be able to comprehensively assess one’s world, it is no longer just pure „big data“ information that is required – it is becoming increasingly important to see emotional influences in context.

The origin of the key trends is crucial in order to identify the feelings and expressions of consumers. Customer-oriented and emotional trend profiles are created from the essence of consumer and product trends. Marketable content, brand concepts and innovations can be safely derived from this – from strategy to product to multichannel.