From trend to concept: Customer-specific guidelines with relevant seasonal trends ensure a chronological, efficient process for the entire team: from strategy, through design and merchandising to marketing.

The content input is generated via themes, trend capsules and special tools such as key looks, deco world, key styles & colors, details or designs, etc. Headlines, keywords and stories set clear statements for targeted innovations and clear storytelling right up to the consumer.

This means that everyone involved, from design and marketing to merchandising, has a better overview and security at an early stage, to plan strategically and to implement the topics and relationships accordingly safely and efficiently.