Innovations need a home. They have to be targeted and relevant in the market. For this reason, we use the “big picture” analysis in connection with trends.

How does the future look like in context? Our initial lectures and presentations for kick-off events and workshops offer the best conditions for incentives, strategy and innovative product development.

Innovations are specifically developed on the basis of our trend stories in the context of consumer and product trends. Spotting Emotional Relevance – an early picture of the future and a comprehensive impression of the trend-influencing areas of the consumer world emerges. In addition to the widespread factual “big data” way of thinking, the ability to make decisions about one’s own emotional trend feeling is strengthened. This ensures that the right strategies, innovative ideas and products are developed in the best possible way.