PROFILE

« The best way to have a good idea is to have many »
— Linus Pauling

We are a Trend- and Fashion Consulting Team working for internationally operating companies in the area of Fashion, Lifestyle and Consumer Goods since many years.
Our customers are producers, retailers and vertical companies in all product areas. We analyze trend-influencing areas such as design, art, culture, architecture, politics, society and the environment in order to better understand the emotional background of the consumer. What are the market-relevant stories with content, products, colors, details, etc. in the context of emotional and product trends?
Our goal: individual customer concepts and an optimal decision-making background for the special and emotional aspects of the concept, product and brand or even for strategies, marketing, style-management.

Focus on trends — translate Trends — emotionalize trends.